Cheyenne is a seasoned practice coach with a special focus on small practice operations and revenue cycle. Known for her uncanny ability to cut through the noise and identify the real issue, she brings more than 25 years of healthcare management and consulting experience to every engagement. Workflow analysis and redesign are her gift — she thrives on untangling processes and retooling them into streamlined, efficient systems that work for both patients and staff. By blending analytical expertise with out-of-the box thinking, Cheyenne delivers creative and practical solutions tailored to each practice’s unique needs. Her work spans scheduling, front desk operations, patient flow, surgery scheduling, EHR utilization, and billing processes — always with the goal of improving efficiency and strengthening the practice. A frequent speaker at national specialty meetings and author of numerous publications, she is recognized as a trusted voice in the industry.

The Brinson Group is a culmination of a lifelong dream to develop and create her own business. It all started with a proclamation at age four that she was going to grow up, become a professional and own her own Kool-Aid stand. Raised in a small Central Florida town of 2,000, Cheyenne attended Troy State University in Troy, Alabama on a full tuition, leadership scholarship, where she earned her M.B.A. and B.S. in Accounting. She launched her career at a CPA firm in Birmingham, Alabama specializing in healthcare and later spent fifteen years in Chicago, most notably as a practice management consultant and speaker with KarenZupko & Associates. Along the way, her husband’s career took them to Houston, Tulsa, and Charlotte, experiences that added new perspectives before they eventually settled in the North Georgia mountains.

Helping physicians and managers solve their toughest challenges remains one of Cheyenne’s greatest joys. An inductee into the Accounting Hall of Honor, she currently serves as president of the Fat Disorders Resource Society and is past president of the Illinois MGMA. After trading high-rise living for a house in the woods, she now enjoys a slower pace of life in the mountains. When not traveling for work or enjoying time with her husband, Cheyenne loves Alabama football games, visiting family, relaxing at the river, off-roading in their UTV or Bronco, and enjoying a good “fruity” martini, which are, basically, Kool-Aid for adults. Some things never change.